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“Applicants with strong personal brands have an advantage in the recruiting process and have the potential of standing out in a crowded job market,” says Holly Paul, the national leader for recruiting at PricewaterhouseCoopers.

As we move from a knowledge economy to a social economy, companies have begun to weigh applicants’ “personal branding” skills just as heavily as they weigh core job capabilities and traditional qualifications.

Klout, www.klout.com, provides social media analytics to measure a user’s influence across his or her social network. The analysis is done on data taken from sites such as LinkedIn, Twitter, Facebook, and Google+, and measures the size of a person’s network, the content created, and purports to measure how other people interact with that content, in other words, the magnitude of your personal brand.

Having a good Klout score can boost the appeal of applicants in the hiring process, and that in fact high scores had already helped many socially skilled job seekers land positions. Some companies are actually using the measurement as a first-round qualifier. Salesforce.com, for instance, recently advertised a position that listed ‘a Klout score of 35 or over’ as one of the key ‘desired skills’ for a manager position.

I registered with Klout and found my score to be 41 … so I would make the cut at salesforce.com!

Sign up for Klout and find out the magnitude of your personal brand. Part of the service provided by ExecuJobs, the premier executive career marketing and coaching firm, is to establish your personal brand and ensure your use of Social Media will earn you a Klout score so that you make the cut!

To learn more about our services, visit our Facebook page www.facebook.com/pages/ExecuJobs/166541356724085?fref=ts or LinkedIn page www.linkedin.com/company/1215588?trk=tyah. Contact ExecuJobs today at pr@execujobs.net or 800.767.0691 Extension 302.

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