The ExecuJobs Talent Network is now live!

mrich — Mon, 17 Jun 2013 20:20:15 +0000

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JOIN OUR TALENT NETWORK

mrich — Thu, 13 Jun 2013 18:03:57 +0000

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Client Recommendation

mrich — Tue, 28 May 2013 16:15:31 +0000

Marcia Recommends

Career Coach

Mark was invaluable to me during my job search. His guidance and insight helped to keep me on the right path and focused on what was important. He has a methodical approach to job searching that kept the process moving without making it overwhelming. May 28, 2013

Top qualities: Personable, Expert

Marcia hired Mark in 2013.

54 people have recommended Mark »

Marcia S. – Director of IT – Media – 10 weeks

mrich — Thu, 23 May 2013 16:26:44 +0000

HOTELS.COM

mrich — Thu, 16 May 2013 21:17:26 +0000

An issue for hotels, restaurants, in fact all businesses, is the damage a small number of negative reviews on the Internet can do to a business. Though some sites, like hotels.com and Amazon, attract both positive and negative reviews, there are many sites that exist for the sole purpose of attracting complaints.

I looked up the Radisson Lackawanna Station Hotel in Scranton on hotels.com. Its overall rating is: 4.0 / 5, Excellent.

The first four reviews are terrific … the fifth is terrible … how can that be?

1.5.0 / 5 Outstanding ”historical and elegant”
5.0 / 5 Outstanding
4.0 / 5 Excellent ”Fun place to stay!”
4.0 / 5 Excellent
2.0 / 5 Fair ”Awful…Hated every second of it.”

If you were considering a stay at the Radisson, you could reasonably assume the first four reviewers were representative of what most guests experienced; you would be concerned by the unfavorable review but know it could not possibly be representative.

The Radisson is fortunate to have a relatively large number of reviews – 218; but that is how many guests check in a single weekend! So even those reviews are only the tip of the iceberg in representing the experience of thousands of guests.

Unfortunately, for many other businesses, there is no equivalent of hotels.com, with both positive and negative reviews, only sites that seek complaints only. They have no interest in investigating and adjudicating to draw an independent conclusion, nor mediating to find a satisfactory resolution for both the consumer and the business. Why is that?

Therefore the consumer must seek out other sources of information to counterbalance the small number of posted complaints. Fortunately for ExecuJobs, that site is LinkedIn where you can view the 51 Client Recommendations of our COO and Head Advisor, Mark Rich.

If you are considering ExecuJobs for professional career marketing and coaching, compare the few dated complaints with Mark’s Recommendations and see if you do not draw the same conclusion you did about the Radisson – that there is something funny about that single complainer, not to be taken seriously, when all the others are rave reviews.

Chief Marketing Officer

mrich — Thu, 16 May 2013 19:44:27 +0000

POSITION REQUIREMENTS: Must have recent and significant experience in a marketing leadership position at a consumer focused company with responsibility for online and offline marketing, lead gen, customer acquisition, retention and loyalty, social media, marcom, PR, branding. Must be able to outline at least one example of how you successfully built “buzz” around a brand that was virtually unknown when you started working on it. Must be a leader who can create and execute strategy while building out a team for Acquisition Marketing (Paid Media, CPC, CPA, Affiliates, etc.). Must have a history of quota achievement and a track record of success in acquiring online customers and increasing conversion rates. Need marketers who have a demonstrated record of online results. Experience working in a “startup” environment is strongly preferred.

JOB ID: 1289

CLIENT RECOMMENDATION

mrich — Thu, 16 May 2013 19:22:05 +0000

While I have significant and relevant experience in Information Technology I do not have a lot of experience in seeking employment opportunities as my previous career changes had always been initiated by somebody seeking me out. In a rapidly changing environment Mark guided me in updating my approach and provided me with tools and advice that allowed me to better market myself. This allowed me to be found, eventually leading to an excellent opportunity that matched my background and qualifications perfectly. I certainly recommend Mark to anyone who is looking to make a career change.

Thomas Melville

COO – IT SOLUTIONS PROVIDERS

Duncan R. – CTO – Financial Services – 16 weeks

mrich — Thu, 16 May 2013 19:19:17 +0000

SVP/VP Sales

mrich — Thu, 16 May 2013 19:18:15 +0000

POSITION REQUIREMENTS: Must have significant experience as a SVP/VP of Sales managing a team quota selling huge multi-million dollar deals with very long sales cycles and many layers of decision makers at big companies. Strongly prefer candidates with a well-developed “Rolodex” of VP and C-level executives in at least one of the following target markets: 1) Large retailers like Macy’s, Target, Wal-Mart, Walgreens, CVS. 2) REITs. 3) Companies with large manufacturing and/or distribution facilities across the nation like Amazon, PepsiCO. 4) Grocery store chains. Must be able to name some customers and outline a couple of deals.

Need a hunter—NOT a farmer. Must have a record of quota over-achievement. Experience in a “startup” preferred.

JOB ID: 1288

CLIENT RECOMMENDATION

mrich — Thu, 16 May 2013 16:48:06 +0000

Mark was a godsend to me during a very difficult transition period of my career. He provided steady counsel and focus which enabled me to see my situation as an opportunity (versus the alternative). I would strongly recommend Mark and his methods to anyone in a similar transition or those looking to explore alternatives outside of their current employment.

Rob Giurlando
VP, Underwriting
Pure Insurance Co.