Imagine a pair of train tracks. The left track is well-selected target companies. The right track is your network. If the companies are well selected and your network is large, you cannot help but to succeed in your job search.
Well-selected target companies are those that based on careful research have the characteristics of a set of needs you could fulfill. It would be very similar to marketing a new automobile. The best potential recipients for your direct mailing of an expensive brochure will be describable in terms of gender, age, zip code, last model purchased, how long since last purchase. If you get the demographics right, you will get a superior response rate than if you get them wrong. Similarly there are demographics that describe the companies that you will get you the best response rate.
It is important to keep in mind though that this data is dynamic and requires adjustment. The original crossover vehicles (CUVs), like the Honda CRV, Toyota RAV4 and Nissan Rogue were aimed at young men yet they have sold best to middle-aged women. Once the car manufacturers learned this, they adjusted their advertising and marketing strategy.
Likewise, in a job search, events in the news, called “job triggers”, inform us to change our target company list. A cash-poor company may be rejected by you today but when you read the news that it has attracted venture capital or been acquired by a company intending to infuse capital, that company now belongs on the list.
Stanley Milgram’s Six Degrees of Separation research tells us that your potential hiring manager at each target company can absolutely be reached through networking through plus or minus 5 parties via 6 “hops”. According to Facebook, “the number of “hops” or connections required to get from one person to another in virtually any location around the world (any location with internet access and Facebook users, that is) was six, and more than 90 percent of users were actually connected by 5 hops — equivalent to four degrees of separation rather than Milgram’s six. And the number of hops has actually decreased over time: Facebook said the average distance was 5.28 in 2008 and it is now just 4.7.”
The larger your network and the more tools you use – Facebook, LinkedIn, Google+, Twitter, Plaxo Pulse, Networking Meetings – the fewer hops you need to connect to the person who could hire you at your target companies.
To master the train tracks to job search success, contact ExecuJobs, an executive career marketing firm that works with executives to provide the market research tools and techniques and well as the expertise to maximize Social Media. All clients gain access to an outstanding market research tool, custom built for job seekers, as well as the opportunity to join our very large and well-developed online networks. For more information contact ExecuJobs @ firstname.lastname@example.org or call 800.767.0691.