Let’s look at the two major players: Customers of Monster.com, report the company delivers the goods less than 2 percent of the time, while its parent company, Monster Worldwide, generated almost $1 billion in revenues last year. Monster Worldwide claims that its job board offers employers access to 23 million candidates. Monster, by itself, accounted for just 1.3 percent of all hires among employers polled in the 2012 CXR survey.
The performance of its archrival, CareerBuilder, is in the same ballpark, with an estimated three quarters of a billion in revenues. Jointly owned by Gannett Company, Tribune Company, and The McClatchy Company, CareerBuilder claims more than 24 million unique monthly visitors and said it “helps match the right talent with the right opportunity more often than any other site.” But CXR’s data reveal that employers find only 1.2 percent of their hires via CareerBuilder.
There’s also Indeed.com: CXR reports that Indeed yields 3.1 percent of all hires. The trouble is, there’s no way to tell what the actual source of an Indeed hire really is because Indeed aggregates jobs from other job boards and sources. [Note: The CXR figures cited above are based on “all hires” made by employers surveyed.]
So how do 97% find their next position? Networking and getting referred to the hiring manager of well selected target companies.
How do you do this effectively? Contact ExecuJobs, the premier executive career search marketing firm, and learn more about our successful methodology built precisely on the ‘how’ companies actually hire.
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