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DO I NEED A RESUME?

Of course you need a resume … but a resume is less important than you think and there are other materials as or more important.

Let me give you an example.  It’s January and your neighbor Bob sells life insurance and calls and asks if he can come over one night and briefly present to you and your wife his products.  You do have a need for life insurance as all your previous employers offered life insurance as one of their benefits but your current employer does not.  This is something you have been meaning to look into and Bob is a good neighbor so you are inclined to be courteous and give him a shot at selling you insurance.

Bob comes over and after getting caught up on the kids’ activities gives you a brief 20-minute overview of his products.  He leaves you a folder with brochures and his business card, thanks you for your time and asks of he might follow up with you in 30 days.  You say of course.

You and your wife agree that buying from Bob is a likely scenario but there other more pressing expenditures for the family so this is something that will need to wait a couple of months.

Thirty days later to the day, Bob emails you an informative article on life insurance from a reliable source, e.g., Consumer Reports, with a note that says, “Thought you would find the below interesting.  Best, Bob”.  You politely write back, “Thanks Bob!  Have had other priorities, give us a month or two”.

In March, Bob sends another article with same note and you respond in kind.

In April, your accountant informs you that you will be receiving a sizable tax refund.  Now is the time to buy the life insurance.

So in a 3-month period, Bob got a meeting with you out of courtesy with no advanced materials (resume for the job seeker) and got the sale from the materials he left behind at the meeting and professional but persistent follow-up until you were ready to buy.

Do you have your leave-behind materials?  Do you have materials and a methodology for follow-up until you get the job offer?

For over 20 years, the leadership of ExecuJobs, the premier executive career search marketing firm, has assisted clients to prepare all the necessary materials to successfully follow-up with each prospective employer until they are ready to make an offer.  And ExecuJobs offers a unique Contact Management Tool to organize your activities so no opportunity “falls through the cracks”. Contact ExecuJobs today by calling ExecuJobs Customer Care @ 800.767.0691 or completing an online form at www.execujobs.net/contact

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